Northern Economist 2.0

Thursday, 27 June 2019

Why Has OMNI Television Stopped Italian Programming in Thunder Bay?




Not sure what has happened here given that there are nearly 3000 people in Thunder Bay whose first language is Italian (Thunder Bay’s CMA population in 2016 according to the Census was 121,620) and the entire community of Italian descent is probably close to 10,000. Italian appears to be the largest foreign first language group in Thunder Bay followed by Finnish at just under 2000.  True it is an aging first language community but then so is the Italian community in the GTA which has access to OMNI1.  In terms of some of the other first language groups in Thunder Bay with programming available on OMNI there is Cantonese (180), Mandarin (315), Punjabi (75), and Tagalog (200). Yet OMNI no longer has  Italian programming from the OMNI regional feed available in Thunder Bay. 

What has happened here?  Not sure because I have not heard back from OMNI but my best educated guess is that this was a made in Toronto HQ one size fits all decision that decided that since SHAW is based in Western Canada (i.e. Vancouver and Calgary are the big centres there) the programming should reflect the community composition there.  One would have expected a multicultural television broadcaster to have done a better job on its community composition home work, but these things happen.  Hopefully, OMNI will come to its senses and put back an hour or so of Italian programing back on OMNI regional (or better yet add OMNI1 to the package feed that SHAW provides in Thunder Bay) and allow me to get back to watching Toronto area news reports done by Gianpietro Nagliati.